Step 1 – Be clear on your value proposition.
Step 2 – Start charging for the service. Even if the currency Is notional.
Step 3 – Direct your service-love to those who appreciate your value proposition.
Step 4 – Appoint a CFO of Information. It’s their job to sweat value from the organisation’s data warehouse (aka big data thing).
Step 5 – Be obsessed with service from an emotional and not just process perspective.
Step 6 – Appoint an IT manager. Their job is to provide the services you sell today.
Step 7 – Now you can focus your energies on thinking about the services you will sell tomorrow, which in turn will improve the strategic relevance of both you and your function.