Recently the leader of Axel Springer, one of Europe’s largest media players, wrote an open letter to Google, the content of which stated in essence that he was afraid of Google.
CEO, Mathias Dopfner, deserves full marks for displaying vulnerability in public. Possibly he is priming the shareholders for stormy weather. But both business and nature are fundamentally cruel and regardless of size those organisations most adapted to capitalise on the current trends will prevail over those carrying baggage (eg. print production and distribution) from a previous period.
It’s unedifying and perhaps even distressing to witness cries for help from a burning platform.
But these cries are simply the soundtrack accompanying the seismic transition from the industrial to the digital economy. So too are the sounds of celebration as sniggering smart youngsters replace industries with apps.