Where will the users be?

On Cisco's Executive Thought Leadership blog Gladys Prisco writes:

"While much attention is directed to advocating the benefits of massively collaborative tools or debating the merits of technical architectures, little attention is devoted to end users and their perception."

Nobody can predict the future. So here goes!

There is no question that collaborative tools are the way forward in the corporate space, both for internal and external purposes. The question there is who can provide the most visited, and therefore knowledge rich, virtual water coolers. In the consumer space it is a bit more like the nightclub business. Fashion will dictate who goes where. The fashionistas will set the pace the rest of us will follow.  When kids find their parents on Facebook, they know it is time to move on.

Over time the social networking sites will move from all inclusive to exclusive. These virtual 'gentlemen clubs' will have stringent membership criteria.

In conclusion users will gravitate to where their interests / social aspirations take them constrained only by affordability.

Read the complete post on Cisco's blog: Don’t Lose Sight of the End User