IT Value Stack

Green is the new gold

Technology providers with a strong green message are heading for boom time, as customers choose ethical suppliers over less environmentally friendly competitors.  Some 40% of the tech execs in a PricewaterhouseCoopers survey said that growing demand from customers for green products and services is creating significant market opportunities.

Wouldn’t it be great if the hardware vendors adopted bio-fuels that in some way enhanced their branding? So for example the iMac would be fueled by Apples? Though this might be a bit of a branding disaster in the case of IBM’s eye-series.

Download the complete report from PwC

Mac Attack

Apple iMac users are always quick to defend their much-loved devices. The emotional bond between an Apple user and their iMac often bemuses ordinary PC users. But they are now going to have to defend their devices against mackers (Mac hackers).

At least that's what 350 computer users surveyed by IT security Sophos believed, following the first financially motivated malware attack. Some 93% of the respondents thought that Apple Macs would come under the attack from hackers, compared to 79% two years ago.

Up until recently Apple technology was seen as too niche a market for hackers to bother with. It is hoped that the problem will not become as widespread as for the traditional PC market.  But unsuspecting iMac users may, through their lack of protection, accelerate the spread.

What if the mackers turned their attention to the iPod? Mind you having looked at the play lists of some of my colleagues, I think this has already started.

Read the complete report from Sophos