IT Demystified - Terms - SoMoClo

What happens when JLo, SuBo and Docomo are smashed into each other at high speeds in an acronym accelerator? You get SoMoClo.

Such an outcome should in the acronym creation industry (aka marketing) be considered an unfortunate mutation and so be instantly discarded. However this one has escaped from the lab and will soon be coming to a cocktail party conversation near you.

I believe it was coined by Aberdeen Group to capture the converging worlds of social media, mobile and the Cloud. And indeed these are all important.

This convergence is particularly important from an enterprise perspective. Organisations that fail to capitalise on all three and fail to integrate their strategies on all three are likely doomed to failure.

It was pointed out to me by one of the Aberdeen guys on Twitter that whilst Apple and Google built out Cloud and social media from mobile, RIM didn’t.

So whilst it is a clumsy acronym and one likely to generate the perception of affectedness in anyone willing to use it in public, it represents a very important technology triad. One that will increasingly underpin the business models of both technology and end user organisations.   

Ade McComack

Comments

[Hyoun Park]

Thanks for bringing up our SoMoClo(TM) theme. To see Aberdeen Group's work on SoMoClo, please visit our work at www.somoclo.com

[Russ Klein]

It is interesting to document the impact of SoMoClo on IT procurement in industry segments outside technology.

For example, does traceability in the cold chain finally deliver the promise of enterprise agility when every product and its status and location is always visible and analytics systems can accomodate that volume of data?

Is the healthcare industry finally going to realise the full ROI from years spent digitising patient records and developing standards for interoperability and privacy?

And will the HR department -- whose talent acquisition strategy has a social media component -- still require enterprise IT support when devices come out of the box individually configured (and secure) and when platform offered as a service cost less than as a comparable site license?